I’m Sarah Barnes, a trend forecaster, marketer, and writer based in New York.

I currently serve as Marketing Manager at C.O. Bigelow, America’s oldest apothecary, where I lead brand partnerships, experiential marketing, and storytelling initiatives. Outside of work, I write Best Trends Forever, a newsletter covering beauty, fashion, retail, and consumer culture.

My reporting focuses on the shifts, products, and behaviors shaping consumer culture, from emerging beauty categories and retail trends to the aesthetics and brands capturing attention online and in the real world.

This site is a collection of my writing, press mentions, interviews, and trend forecasting work. I’m interested in documenting what people are buying, talking about, and gravitating toward—and the broader cultural forces driving those changes.

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