Trendalytics content marketing manager Sarah Barnes points to another major reason why tie-dye is trending right now: There are options at many price points. “You can DIY using clothes that you already own or you can buy a luxe sweat-set from a designer,” she says. She also points out that it’s easy to find wearable piece at places like Target and Walmart, some of the few retailers that have remained open during the pandemic since they sell actual essential items. Given the economic conditions that have resulted from the global pandemic, all of this set the stage perfectly for sitting around at home eating banana bread in tie dye sweats.

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